It seems that mentoring has always been an essential part of my professional practice in the various fields of design. For over two decades now, I continue to meet students in the academic context, the dialogue that takes place during such guidance adds to my ability to analyze a variety of visual situations in the public and private sphere. I bring to every mentoring meeting a lot of rich work in the fields of branding, design and art. The success of students in the learning process, in the insights they learn and in the visual language they acquire, is always exciting.
Some of the academic courses and workshops
The set of courses I teach is diverse, starting with courses dealing with the basics of visual communication design and typographic design, while understanding and adapting to the different platforms. Continues with a series of lessons on user experience and screen design. Additional courses bring students a broad body of knowledge starting with the evolution of branding since the end of the nineteenth century until this time, as a basis for studying branding and positioning methodology. Alongside all these, workshops on conceptual-creative development processes and team work methods.
Branding and Positioning Methodologies
Emotional branding processes according to the principles of ‘Cultural Capital’. In the course you will find case studies together with practical experience, beginning with research and classification of target audiences and culminating in the production of implementations for digital, social and television platforms. In addition, the course presents a historic overview of trends in branding, starting from the twentieth century to the present. The course is run in the format of a creative accelerator, from the development of a concept to the creation of a prototype.
Gaming User Experience
Studying the field of UX and its effect on gamer/user engagement. The course present case studies aimed at understanding cognitive and other characteristics impacting every stage of gaming applications in the virtual realm, from concept development, scripting, mechanics, and level design. The course will incorporate Unreal engine instruction (In collaboration with a development expert) and the implementation of studied topics in the creation of mini-games.
A Creative Workshop: A collaboration with European Universities, and the ERASMUS Program
An academic cooperation for excelling students. In this framework students work together in mixed teams from two or three universities. The projects deal with global social issues. The creative results include short documentary films, audio works, still photography and design implementations.
Introduction to Visual Communication Design
The basics of visual communications design. The series of lectures includes the corner stones of Typographic Design, analysis of case studies, and the implementation of visual constructs combining images and texts to create an experience and convey a message. The course will also provide tools for conceptual development, research, classification and teamwork.
2017-Present HAC, Photographic Communication faculty, Senior academic staff member.
1997-Present Lecturer; visual communication, Art and Design academies.
2005-2007 Head of visual communication faculty, College of Art & Design, Tel Aviv.
1987-1991 Visual communication, ‘Bezalel – Academy of Art and Design, Jerusalem, Israel.
1989-1990 Visual communication, Parsons, The New School, New York, NY.