972ART
BRANDESIGN
BY
AMIR COHEN
Brandesign
We are curious and know how to dive into new challenges - We will bring your brand story to your target audience, through the right digital and physical visual means
About
Amir
Ich bin ein Perliner
972ART is here for you. thinking fast turning insights and concepts into strategic brands. We are people-focused driven according to cultural capital, working with you to define your brand’s story for both digital and physical platforms; A creative positioning and brandesign identity solutions – accelerating your success.
Amir Cohen (972art) - Who I am
I'm a Creative & Cultural Strategist | Brand Language Architect | Art – Science & Tech Curator/Creator, and academic mentor with three decades of experience breaking boundaries between art, culture, design, and innovation.
For over 25 years, I’ve been building unexpected alliances - connecting artists, scientists, museums, tech visionaries, and public institutions across Europe and the U.S. I’m part of the EU Creative Leadership Program (Creative Business Cup) and a senior faculty member at JMC (formerly HAC), where I guide emerging creatives in concept-driven thinking and visual storytelling.
My work spans major international projects, including two decades of active presence at the Venice Biennale. In 2024, I co-led Beyond the Skin - an independent art-science initiative in partnership with the Accademia di Belle Arti di Venezia, featuring 135 artists and scientists in a bold hybrid format of exhibition and discourse.
What I do:
+ Create cultural brand language and conceptual identity systems
+ Advise across disciplines—bridging art, science, heritage, and innovation
+ Build strategies that speak to funders, audiences, and stakeholders alike
+ Lead curatorial and editorial projects, exhibitions, and public programs
+ Develop and design art and culture books—from vision to print
Selected clients & projects: Magnum Strauss | Perrigo Pharmaceutical | Canon visual society | RAD BioMed | Venice Biennale events | Israel Museum | Tel Aviv Museum of Art | Petach Tikva Museum of Art | Tel Aviv Municipality | Ben-Gurion University | Ministery of Culture | Shiba Medical Center | Yediot books | Mindset Bio Pharma | Peres Center for Peace and Innovation.